TRADE SHOW PREPARATION: DOWNLOAD YOUR GUIDE
MAXIMISE YOUR RETURN ON INVESTMENT WHEN EXHIBITING AT A TRADE SHOW
Exhibiting at a trade show is an expensive exercise. It’s not just physical cost of things like the floorspace, refreshed pop-ups, transportation, accommodation and so on but it’s also the time your sales team are spending out of the office.
It is important to make every moment count, from doors opening at the start of the first day to closing on the last.
In this guide we discuss 10 activities that should not prove too difficult to do but which stand to improve your return on investment.
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Communications
Remember, most show visitors will be attending with a view to solving a problem. Your communications should therefore focus on how you help. Really sell the benefits of why visiting you (and ideally booking an appointment first) will benefit them.
Social distancing
Though trade shows have returned, Coronavirus (Covid-19) has changed the way we can interact with people. Social distancing guidelines plus respecting how comfortable people will feel about visiting you stand must be factored into your plans.
Audience profiling
Trade shows represent an ideal opportunity to revise your understanding of your target audience. This will not only help you prepare for subsequent events but also improve how you prepare for market in general.